There are over two billion registered social media accounts, nearly one-third of the earth’s population. Social media has become an increasingly important factor in marketing, as nearly half of consumers cite social media as influencing their purchasing behavior. Consumers prefer businesses that offer product and service information on their social media pages, as this offers convenience and ease of access on their mobile devices and a platform they’re accustomed to using.
Social media management is also important for SEO (search engine optimization). These sites can be optimized to also be returned on relevant queries, and search engines, like Google, even give precedence to websites with an active social media presence. PTM can integrate your social media into your custom website to allow your consumers to like, review and share your products and services, communicating the value of your brand to their friends and family. We offer professional social media management solutions to our clients as well. At PTM, our Social Media Specialists are responsible for planning, implementing and monitoring your company’s Social Media strategy in order to increase brand awareness, improve marketing efforts and increase sales.